{"id":38,"date":"2006-03-03T01:58:00","date_gmt":"2006-03-03T00:58:00","guid":{"rendered":"http:\/\/www.picturedesk.co.uk\/news\/?p=38"},"modified":"2006-03-03T01:58:00","modified_gmt":"2006-03-03T00:58:00","slug":"jeff-beck-happy-birthday-fender","status":"publish","type":"post","link":"http:\/\/www.picturedesk.co.uk\/news\/2006\/03\/jeff-beck-happy-birthday-fender\/","title":{"rendered":"Jeff Beck &#8211; Happy Birthday Fender"},"content":{"rendered":"<p>To celebrate Fender Guitars 60th Birthday I was commissioned to shoot the legendary Jeff Beck at his home &#8211;  These shots were taken just before Christmas in his garage with his own personal collection of Hotrods. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.picturedesk.co.uk\/news\/wp-content\/uploads\/fender%20scan%20ad.jpg\" width=\"261\" height=\"360\" alt=\"\" title=\"\" \/><\/p>\n<p>I had to keep the pictures under wraps until the Ad campaign began. Jeff is a guitar hero of mine so it was a real honour to photograph him.   The fender ad is being used world-wide and one of the portraits will be displayed on Sunset Boulevard later this year for Fender&#8217;s 60th Birthday celebrations. The advert has lost some of it&#8217;s blistering saturation that the original Transparency had but this appears to be down to Genesis Colour lab supplying a duff drum scan!? <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.picturedesk.co.uk\/news\/wp-content\/uploads\/059%20mcmurtrie.jpg\" width=\"466\" height=\"576\" alt=\"\" title=\"\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.picturedesk.co.uk\/news\/wp-content\/uploads\/009%20mcmurtrie%23.jpg\" width=\"465\" height=\"576\" alt=\"\" title=\"\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.picturedesk.co.uk\/news\/wp-content\/uploads\/043%20mcmurtrie.jpg\" width=\"481\" height=\"576\" alt=\"\" title=\"\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.picturedesk.co.uk\/news\/wp-content\/uploads\/blackwhite%20jeff.jpg\" width=\"425\" height=\"576\" alt=\"\" title=\"\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.picturedesk.co.uk\/news\/wp-content\/uploads\/jeffbeck002.jpg\" width=\"483\" height=\"576\" alt=\"\" title=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate Fender Guitars 60th Birthday I was commissioned to shoot the legendary Jeff Beck at his home &#8211; These shots were taken just before Christmas in his garage with his own personal collection of Hotrods. I had to keep &hellip; <a href=\"http:\/\/www.picturedesk.co.uk\/news\/2006\/03\/jeff-beck-happy-birthday-fender\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.picturedesk.co.uk\/news\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.picturedesk.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.picturedesk.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.picturedesk.co.uk\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.picturedesk.co.uk\/news\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":0,"href":"http:\/\/www.picturedesk.co.uk\/news\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.picturedesk.co.uk\/news\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.picturedesk.co.uk\/news\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.picturedesk.co.uk\/news\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}