To celebrate Fender Guitars 60th Birthday I was commissioned to shoot the legendary Jeff Beck at his home – These shots were taken just before Christmas in his garage with his own personal collection of Hotrods.
I had to keep the pictures under wraps until the Ad campaign began. Jeff is a guitar hero of mine so it was a real honour to photograph him. The fender ad is being used world-wide and one of the portraits will be displayed on Sunset Boulevard later this year for Fender’s 60th Birthday celebrations. The advert has lost some of it’s blistering saturation that the original Transparency had but this appears to be down to Genesis Colour lab supplying a duff drum scan!?